Toshiba Phone Systems and More

So we have been trying to be creative in our marketing. I set up a Facebook and MySpace page for Pilothouse, but now I don’t really know what to do with it. I see MySpace pages now the 24 hour news programs for people to comment and interact. I know the up and coming executives grew up on MySpace but how do you get to them using this media? Is anyone using these social networking sites to generate business?