So we have been trying to be creative in our marketing. I set up a Facebook and MySpace page for Pilothouse, but now I don’t really know what to do with it. I see MySpace pages now the 24 hour news programs for people to comment and interact. I know the up and coming executives grew up on MySpace but how do you get to them using this media? Is anyone using these social networking sites to generate business?
Recently I had the opportunity to speak to a room full of people at customer forum. I decided NOT to use multi media, power points or any thing else, just me live! I told them who I was, who my company was, what we did, then I told them a story.
I talked about one of customers and the experience they had before and after we helped them, I was able to paint a picture of a real success story that they could relate to. Not a lot of product info or feature descriptions just a good story.
It worked! I was well received and the President of the firm hosting the forum came up to me and said “that was a great story”
Stories work, try it next time.
CJ Carlson
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Posted in Best Telecom Customer Service by admin on October 26th, 2008 
