Toshiba Phone Systems and More

With the economy tightening up, small business owners have the luxury of being able to be flexible in the marketing efforts.  Larger companies can’t always be as flexible and respond as quickly to changes that need to be made. We were talking with our business coach yesterday about  this. When the environment you have been operating changes you can’t continue to do the same things and expect to achieve the same results. What’s the definition of insanity? “Do the same things over and over again expecting a different result.”  The numbers game just got a lot bigger. Is it harder to find new business? Absolutely but not impossible -you just have to be creative, respond quickly and change your thinking. I have been spending the last several days learning about social networking, trying to figure out a way to make this work. Working on SEO, partnering with other small businesses who we can forge a mutually beneficial relationship with. That means  re thinking everything we are doing on a daily basis. We are refusing to participate in this recession. One other thing you need to do is to stay POSITIVE. All the doom and gloom portrayed by the media is only adding to the worsening economy. We have new leadership but we all need to do OUR part. The  responsibility for your success lays within you. Think outside the box, be creative and innovative in your marketing efforts, test and measure, and move forward. I saw a good blog posting -  on growing your service business and it got me thinking, we are all in this together and can help each other out to more prosperous times. What are you doing differently to generate new business or hold on to your existing business?